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Lifetime’s parent company, A&E Networks, has invested in the league as a sponsor and a partner in a new media venture that has already revamped the league’s official site. orange swoosh CBS televised the inaugural match – Baltimore v Atlanta at Memorial Stadium – that Sunday. orange swoosh Each of the 12 United Soccer Associations franchises, by contract, simply imported whole teams from Europe and South America to play under new names. orange swoosh The encounter pitted two future movers and shakers of soccer – Toye, who signed Pele to a historic c. orange swoosh