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He never cowered from the attacks as many owners do in such situations, citing their need to “protect their brand”. nike own jordan When things don’t go as planned, he’s in the forefront. nike own jordan If you have great staff it’s about empowering them to deliver the match-day things. nike own jordan “The level of data and analytics and understanding of the fine detail about individual players we saw was unbelievable,” he says. nike own jordan