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A confidant of three commissioners, he played a major role in negotiations with the players’ union and in league expansion in 1976 to Seattle and Tampa. at5498 He would frequently have lunch with members of the staff, players and even the media, stopping to say hello or chat up whomever he came across. at5498 ”Perhaps Rooney’s most lasting contribution to the NFL and to sports in general came with the Rooney rule. at5498 Though DMCA takedowns on YouTube began the obsession with companies “protecting their games’ footage. at5498